 |
 |
||||||||||||||||||
|
|||||||||||||||||||
 |
|||||||||||||||||||
 |
|
|
|
|
||||||
   |
|
TODAY'S BEST PRACTICES FOR WEBSITE MARKETING |
||||||||
From the Publisher of SEO Newsnet Editorial By Anne KennedyYears of experience in Search Engine Optimization (SEO) and website marketing have taught us this: nothing in this business is so certain as change.To help business website owners and developers keep up with today's best practices for website marketing, we are launching SEO Newsnet, our online publication gathering Internet marketing news and commentary in one convenient location. How is SEO Newsnet different? Our focus is not on how to employ the best techniques of website marketing. There are many resources for those tactics online already. You'll find a list of the best at Online Resources. Instead, our content will show you why online marketing is a vital and credible component of integrated marketing -- in the words of one friend in the brand building business, "a no-brainer for Fortune 500 marketing plans." We'll talk about why website marketing is critical to effective website performance -- and how online marketing strategies should be different today from those of six months or a year ago. How online marketing supports traditional marketing communications so effectively that only fools rush online without it. How marketing websites provides the highest ROI of all integrated marketing -- if done right. If you are one of our Internet marketing colleagues, you know this already. Our mission for SEO Newsnet is to share our insights with the businesses we work for. Why? Because establishing search engine optimization (SEO) -- as we practice it -- as professional marketing will benefit our industry as a whole. Besides, like you, we believe in it. We are publishing SEO Newsnet to gather information that will keep our readers ahead of the curve. We'll be posting news and our analysis. We'll provide a platform for experienced Internet marketers to speak their minds. And of course, we'll provide resources, including profiles of contributing writers and links to their sites. We intend to redefine SEO as a professional business communications strategy and earn our work the respect such a powerful marketing tool deserves. Doing so will increase access to the powerful new media in which we work, driving new success for our customers and our colleagues. We welcome your feedback. Anne Kennedy is a certified internet business strategist and managing partner of Beyond Ink. | | |||||||||
|
||||||||||
