September 5, 2008

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TODAY'S BEST PRACTICES FOR WEBSITE MARKETING

SES New York: Shapely Facts and Figures

by Steve Caming

Ladies and gentlemen! Boys and girls of all ages! Step right up and see the amazing expanding industry! That's right, folks-simply put it's the most remarkable, unprecedented service in the history of business! And it all can be yours, for no more than the price of admission!

I could certainly take a traditional approach and use dramatic statistics and percentages to make a case for how big the search world economy is. There was surely no shortage of information being offered at the Search Engine Strategies conference in New York.

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SES For The First Time -
Dollars to Donuts with Danny Sullivan

by Steve Caming

The search continues for the next better mousetrap and in all likelihood, it will be built by the mavericks who attend SES. Keeping up with these people, intellectually or through the wee hours of the night requires a strong constitution, which is pretty much what the overall industry is going to need in the coming years. These truths we hold to be self-evident.

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Case Study: 3000% ROI for Macdonald Hotels

submitted by Sarah A. Lee

Ambergreen's strategy creates a new route to market, delivering a 3000% return on investment for macdonald hotels and increasing web traffic six-fold using search engine marketing tactics.

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Getting Honest With The Search Engines - Part II

by Daria Goetsch
SearchInnovation.com

Learn more about ethical SEO methods that work, and use this knowledge to get your Search Engine Marketing campaign moving in the right direction.

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Getting Honest With The Search Engines - Part I

by Daria Goetsch
SearchInnovation.com

Still confused about Search Engine Marketing tactics and how to choose an ethical SEO vendor? Start by learning the basics and knowing what tactics may damage your credibility or hurt your company's bottom line.

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Be Nice, Be Honest when Dealing with Directories

by Anne Kennedy

Notes from the Search Engine Strategies conference in San Jose, August 2002. How to maximize your directory listings.

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