September 5, 2008

   Why SEO

   Planning Websites

   Building Traffic

   Tracking Results

   From The Field

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TODAY'S BEST PRACTICES FOR WEBSITE MARKETING

Six Ways to Measure Performance and Create Success

Jeffrey Eisenberg
GROK by Future Now, Inc.

Your server logs are a gold mine if you know what to look for and how to analyze the appropriate data relationships. Combined with some basic financial information, the data can produce some valuable insights. The trick is to focus on the right numbers so that you can make accurate decisions about how to improve your site and, ultimately, your Customer Conversion Ratio.

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Tracking and Analysis Make Your Website Work Harder

by Elisabeth Osmeloski
eoMarketing

Even if your website does not have e-commerce functionality, it still must have 'salability' - the ability to create the desired response from its visitors. If your company has developed a solid web strategy, you already know whether the desired transaction (or conversion) is online sales, potential customer inquiries or getting visitors to become registered users.

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